Vitamin C

Vitamin C, or ascorbic acid, is a potent antioxidant widely celebrated for its brightening and protective properties. Naturally found in citrus fruits, strawberries, and green vegetables, it is synthesised for use in skincare to ensure stability and efficacy.

In dermatology, vitamin C is a star ingredient for tackling dullness, uneven skin tone, and environmental damage. It is often incorporated into serums and creams, where it works to neutralise free radicals, boost collagen production, and lighten hyperpigmentation. Its versatility makes it a staple in both preventative and corrective skincare.

The benefits of vitamin C are transformative. It shields the skin from the harmful effects of UV exposure and pollution, minimising premature ageing. Its brightening effects leave the complexion radiant and even-toned. Over time, consistent use of vitamin C can reduce the appearance of dark spots and enhance the skin’s overall resilience.